Fractional VP of Growth · GTM Advisory
I help B2B SaaS companies increase pipeline, improve marketing efficiency, and build repeatable growth systems. Over the last 16 years I've led growth teams at IBM, SolarWinds, N-able, and Talkdesk, helping organizations turn underperforming funnels into predictable revenue engines.
Selected Experience
Outcomes
Engagements typically with
Point of view
They have an execution problem.
Channels aren't aligned. Measurement is incomplete. Teams operate without clear priorities. Marketing activities generate motion, but not enough pipeline.
The result is unpredictable growth.
That's where I help.
Engagements
2–3 weeks
A structured review of why pipeline isn't where it should be. I diagnose where revenue is leaking, where spend is wasted, and where the operating model is breaking — and hand back a prioritized plan the team can execute against.
8–12 weeks
An embedded engagement to rebuild the highest-leverage part of the revenue motion. Focused on measurable pipeline impact within a single quarter — ICP clarity, sharper targeting, cleaner execution, and a forecast the team can defend.
Ongoing
Senior growth leadership on a fractional basis. I own the pipeline number, run the operating cadence, develop the team, and give the CEO and board a credible read on where revenue is coming from next quarter.
Case studies
Series C B2B SaaS
Restructured ICP, killed underperforming channels, and rebuilt the SDR-to-AE handoff. Result: three consecutive quarters above plan.
PLG → Enterprise
Consolidated nine vendors, rebuilt bidding strategy on first-party intent, and re-attributed pipeline by deal stage.
Vertical SaaS
Re-tiered the account list, deployed signal-based plays across sales and marketing, and aligned comp to expansion.
About
I've spent my career inside venture-backed B2B SaaS companies as the operator brought in to fix growth — building demand engines, rebuilding underperforming ones, and standing up the operating cadence CEOs and boards rely on to forecast pipeline.
My background is unusually broad for a growth executive: I've owned the number across demand generation, ABM, SEO, paid media and marketing operations — which means I see the system, not the silo. That's the difference between a tactical hire and a fractional executive who can re-architect how growth happens.
Today I work with a small number of B2B SaaS companies as a fractional VP of Growth and GTM advisor — typically post-Series A through growth-stage — where senior leadership is the unlock.
Contact
Most engagements start with a 30-minute intro call to scope fit and timing. Share a few details and I'll respond within one business day.